The day after my "Crush Catalyst" piece came out on Boundless, the Wall Street Journal confirmed what I said about big business rushing in to profit off of our desire to meet one another. Profitable, yes. Credible claims that their services lead to marriage? Not so much.
Online-dating sites have changed romance for millions of Americans. But claims that such dating leads to hordes of newly wedded couples may be fairy tales.
I found it intriguing that this piece claims that only 2% of Americans get married in any given year (no attribution was cited for that fact). Nevertheless, you can read all of "Marriage-Maker Claims Are Tied in Knots" online for the complete picture. And click on the graph above to see an interactive chart about trends in online dating.
EHarmony claims in television or online ads in the U.K., U.S. and Australia that 2% of Americans who got married last year met through its site. But the stat is based on an online survey. Similarly, a Match.com media kit claimed that 12 marriages a day trace their roots to the site, but the company now says it's inaccurate. And Markus Frind, chief executive and founder of Plenty of Fish, doesn't advertise about marriages, but says his site brings about 100,000 marriages a year, a figure based in part on "some study I found online."